Founded by Designer Drew Hodges
The Broadway League and its leading committees asked me to oversee an advertising campaign for Broadway’s return from its much-too-long Covid shutdown. Over a 18 month period, working with filmmaker Jon Kane, branding lead Andrew Lazarro, the staff and leading Broadway figures under the auspices of the Broadway League itself, and in partnership with several Omnicom agencies, we built a new logo for all of Broadway, a new web site for ordering tickets and :06, :15, :30 spots as well as a mothership of a 2:30 film. Broadway re-opened in September 2021.