Founded by Designer Drew Hodges
Producer and friend Jenny Gersten asked me to create a lead image for their unique version of Sweeney Todd. This revival was first staged in London at Harringtons, London’s oldest Pie and Mash shop. The grand spectacle and grisly violence of Sweeney Todd play practically in your lap, as 100 plus “customers” get their ale, pie, and a Sweeney Todd performance of such intimacy it is unlike any other.
The image is made from an imagined perfect pie shop - part English meat pie shop, part American bodega, part fantasy. I sketched this shop right away on the classic napkin, and designer Jonathan Novak helped me imagine it’s details. Lastly, photographer Matt Murphy shot our Sweeney with gleaming razors and motion blurs, and all were digitally assemble to create the perfect street side emporium.
Creative Direction: Drew Hodges
Designer: Jonathan Novac
Photographer: Mathew Murphy