Jed Bernstein, director of the Aspen Theatre and the Aspen Theater Festival asked us to help him launch a first of it’s kind - a Solo theatre festival. This festival, which begins in the fall of 2019, will showcase blockbuster solo work as well as new work in development, functioning as a showcase and a development lab. We envisioned many different photography materials being provided by the performers - color, black and white, head shots, color press images, and we wanted to build a logo that could function as an advertising campaign with the materials provided. This should give a consistency to the advertising often lacking due to these divergent materials.
Creative Director: Drew Hodges
Designer: Hallie Mitchell