Producers Carmen Pavlovic and Roy Furman approach SpotCo advertising and DrewDesignCo to help brand King Kong on Broadway. King Kong is unlike anything you have ever seen on stage, a 6 story animatronic beast of great emotional range, but also the center of a reimagined tales as a modern cutting edge musical. It also comes with a budget thats well beyond your average musical, and in order for it’s economics to work, needs to be a choice for audiences well beyond simply the Broadway avid. It needs credibility across the “fanboy” genre, the tourist, male and female audiences.
One of SpotCo’s Creative directors Jacob Cooper worked with us on trying to make his vision of working with poster artist extraordinaire Olly Moss, and ultimately a collectors set of posters a reality.
This is the final poster image, recently released, as well as three early sketches from Olly Moss, each trying to deliver something unexpected and new.
Creative director: Jacob Cooper/Drew Hodges
Designer: Jacob Cooper
Illustrator: Olly Moss