Founded by Designer Drew Hodges
The producing team of this vibrant theatrical tale based on Allanis Morissette’s iconic album asked me to reconsider the branding of the Broadway show while it was on Covid hiatus.
I wanted to bring the rock ’n roll forward, so audiences understood what an exciting evening it is, while also refreshing people’s memories that it got extraordinary reviews, and that it had a plot. Working with Art Director Nicky Lindeman, we created a new piece of key art with the family, and emphasized the reviews in as dynamic a voice as we could find. It came back to Broadway in 2022 and now continues to tour around the world.
Art Director: Nicky Lindeman
Creative Direction: Drew Hodges